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All that can be frustrating for singles: searches filled with dispiriting silences and un-returned messages; laughably – or creepily – bad matches; suspicious omissions and outright lies. She is part of the large and amorphous dating industry, filled with a variety of coaches, advice authors and columnists, and matchmaking sites and services.It’s hard to know just how big it is, but one piece of it, the online dating site industry, generates about billion in sales annually, according to one commonly used estimate.Online sites can be helpful, she said, because they give people practice in talking, flirting – and screening out the wrong person.And they give them a chance to reshape their persona.
“Take baby steps.” Meeting people isn’t that hard, she said, but finding a relationship that works is. As hard as dating is, so is the dating services business.
While a few dating sites have done well and have a dominating presence, Online Dating Magazine estimates that the vast majority go out of business because of the high cost of building up enough users to entice others to join. There just aren’t many dating-related businesses based here.
Even Mathews doesn’t play up the matchmaking part of her business.
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